- Nicole Black’s: 50-30-10-10 Twitter Rule (for your content):
o 50% should Provide Llinks, articles, other blog content, and ”retweets” of interest
o 30% should Reply to other users (interaction)
o 10% of Self-promotion, including firm accomplishments, and links to your blog
o 10% of Personal Stuff about your personal interests
Applying these guidelines presents an effective mix of sharing professional information your followers will enjoy, with an appropriate amount of commentary about your practice, accomplishments, and personal life. And don’t be afraid to put your personal spin in your online networking. Remember, clients hire professionals they know, like, and trust. It’s totally acceptable to use social media as a professional networking tool while interspersing personal tid-bits about yourself. I’ve applied this rule on Twitter, and can vouch for its results. And hopefully, you don’t consider me an “in your face” marketer!